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How Kenyans Are Shifting from Data Bundles to Wifi Routers

Writer's picture: Wilson NjorogeWilson Njoroge

The growing demand for reliable and affordable internet connectivity has seen a significant shift in Kenya from using mobile data bundles to adopting WiFi routers. This trend is driven by the rising digital needs of households and businesses, the affordability of WiFi, and the expanding coverage of fiber-optic networks.


1. Cost-Effectiveness

  • Data bundle limitations: While data bundles are convenient, they can be expensive and insufficient for heavy internet users such as families or businesses.


  • Affordable WiFi plans: Internet service providers (ISPs) in Kenya, such as Safaricom, Zuku, and Jamii Telecom, offer competitive monthly plans that are more cost-effective for unlimited browsing.


2. Increased Internet Demand

  • Remote work and learning: The rise of remote working and online education has necessitated stable internet connections, which WiFi routers offer.


  • Streaming and gaming: With more Kenyans streaming content and gaming online, WiFi routers provide faster speeds and greater bandwidth than mobile data.


3. Improved Infrastructure

  • Fiber-optic expansion: Companies like Safaricom and Liquid Telecom have expanded fiber networks to urban and suburban areas, making WiFi more accessible.


  • Router availability: Affordable WiFi routers, both from ISPs and independent sellers, have made it easier for households to transition.


4. Reliability and Speed

  • Stable connections: WiFi provides consistent speeds, unlike mobile data, which can fluctuate based on network congestion.


  • Faster downloads: WiFi routers support higher speeds, ideal for tasks like video conferencing, large downloads, and cloud-based activities.


5. Bundled Services

  • Value-added packages: Many ISPs offer bundles that include internet, TV, and phone services, making WiFi plans more appealing.


  • Corporate solutions: Businesses are also shifting to WiFi to support multiple devices and ensure operational efficiency.


Conclusion

The shift from data bundles to WiFi routers in Kenya reflects the changing digital landscape, driven by affordability, infrastructure development, and growing internet needs. As more Kenyans embrace WiFi, this trend is expected to boost productivity, support innovation, and enhance digital inclusivity across the country.

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